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Illustration Portfolio

OCEANA

Editorial Illustrations

The client:

OCEANA is a non-profit organization with an international presence that focuses on ocean environmental issues. Their focus is on carrying out policy campaigns grounded in scientific research.

The objective:

OCEANA Mexico commissioned me to create a design for the cover of their notebook. The design features stylized images of whales and sharks endemic to Mexico.

The solution:

The illustration’s background represents the cycle of life, which aligns with the client’s dedication to ocean conservation advocacy.

Floralia Nature

Illustrations for Web

The client:

Floralia Nature was an online encyclopedia with information about plant species, colours, flowering periods and tips on how to care for them.

The objective:

The main goal was to gain followers on social media platforms by posting daily information and illustrations about plants.

The solution:

I made a set of hand-drawn illustrations specific to the encyclopedia’s audience to showcase each plant on social media daily.

Clearleaf Labs

Infographics for Web

The client:

Clearleaf Labs is a startup committed to offering high-quality and pure extracts of cannabidiol.

The objective:

We aimed to produce captivating visuals that effectively convey detailed information.

The solution:

This infographic displays CB receptors’ location and distribution throughout the human body. I used brighter colours to distinguish the receptor organs and maintain consistency with the brand’s colour palette.

#MeTooMexico

Infographics for Social Media

The client:

FUNDAR is a non-profit organization that advocates for justice and human rights through litigation and strategic communication.

The objective:

The graphics requested by the client were to provide contextual information on the MeTooMexico feminist movement. The objective was to enable productive discussions on the #MeTooMexico movement with researched data.

The solution:

I used a colour palette commonly associated with the feminist movement to design graphics that depict why victims tend to remain quiet and the significance of empathy and a support system.

Pips & Stones

Brand and label illustrations

The client:

Pips & Stones is a Melbourne-based business dedicated to crafting homemade and artisanal preserves.

The objective:

The client asked for a logo that gives off a rustic, homemade feel, incorporating the fruits they use in their preserves and flowers native to Australia.

The solution:

I created a series of illustrations depicting the different fruits and flowers, keeping a rustic aesthetic.

Gato X Liebre 2.0

Editorial Illustrations

The client:

OCEANA is a non-profit organization with an international presence that focuses on ocean environmental issues. Their focus is on carrying out policy campaigns grounded in scientific research.

The objective:

The Gato X Liebre 2.0 campaign is a thorough investigation into species substitution and the impact of seafood fraud on oceans, fishermen, and consumers. A visual component was necessary to support the research.

The solution:

I created illustrations of thirteen fish species referenced in the study. Maintaining a precise aesthetic was crucial as most of the client’s followers and supporters are experts in the field.

Gato X Liebre
Special Edition: Sharks

Editorial Illustrations

The objective:

OCEANA conducted a special edition of Gato X Liebre, which investigated the shark species that are being sold to Mexican consumers as fish. Similar to their previous project, the research required a visual component.

The solution:

I created illustrations of eight shark species mentioned in the study. I maintained an accurate aesthetic to cater to the client’s audience, who are primarily experts in the field.

​The Glossary of Pteridophytes and Phanerogams Plants

Botanical Illustrations

The client:

The Herbarium of the Faculty of Sciences, UNAM, is the home of more than 115 thousand specimens of vascular plants, fungi and algae.

The objective:

To compile and share the extensive collection of plants available at the Herbarium in a compendium.

The solution:

Among other illustrators, I created a series of botanical drawings of each specimen through observations and research, to make accurate representations.

Alfonso L. Herrera Zoology Museum

Scientific illustrations

The client:

The Lepidoptera Collection of the Zoology Museum database aims to generate a list of Mexican butterfly species considered priorities in diversity and conservation analyses.

The objective:

The museum required visual assets for scientific publications since many of the preserved butterfly specimens’ photos were damaged.

The solution:

I created illustrations depicting the external morphology of specimens of Lepidoptera (butterflies). I emphasized essential anatomical elements. Most sketches are in graphite pencils, but the final images were in mixed media.

© 2022 Ana Luisa. All Rights Reserved. 

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